The Perfect Business

Nobody starts a business with the intent of becoming a prisoner to it… but if you talk to enough entrepreneurs (or if you are one) you’ll quickly realize being a business owner is a job you cannot quit.

Unlike a traditional corporate 9-5 everything (and everyone) is relying on you to problem solve, grow and keep the lights on.

It is a high pressure environment and has a statistically high rate of failure.

But, I think the reason most businesses fail (or become a prison) is because the owner starts the business pursuing profit or opportunity rather than a passionate purpose. 

If you do anything strictly for the results the work becomes considerably harder.

But, when you love the process more than the outcome work becomes effortless.

… and profit always follows this.

There’s a formula to this…

Passion + Skills + Challenge + Purpose = Vocation

• You have to love the work not the outcome, that’s passion.

• There should be some ease and talent that comes natural, those are skills.

• It should evolve as you evolve naturally, leveling up your passion and skills as you overcome challenges.

• There must be a powerful why, meaning and purpose.

Unlock these… and you have a vocation not a business, not a job and certainly nothing you need to to take a vacation from.

The Perfect Business

For the last 10+ years, I’ve been coaching.

It started as a gym owner, personal trainer and fitness coach.

It has since evolved to now include all aspects of masculinity; Faith, Fitness, Family and Finances.

It is a business model that not only evolves as I do but has also given me incredible freedom to explore passions, work remotely, impact thousands and create life changing income on demand.

It started simply… a passion for fitness, a natural set of skills (things that came easy), overcoming personal challenges that created competence and a purpose to help others who were also struggling.

From that simple start as an hourly personal trainer it’s evolved into a life work of helping men and a vocation I am truly proud of.

It is now a multi-million dollar one man coaching business but it all started when I helped just one other person do what I did.

… and I’m telling you, that was not only a pivotal moment in my life when my first 1-1 training client landed a perfect right cross on the mitt I was holding.

But, it is the pivotal moment in every man’s life when you teach someone else to do what you can do.

Everyone is skilled, not everyone has the same skills.

I believe wholeheartedly everyone should be a coach.

Whether you make it a full-time business or a part time passion project coaching another person is a refinement stage of personal mastery.

When you teach someone else there will be a demand for you to understand the material, simplify the process, review your decisions and reflect on the experience.

You will have to elevate above your own natural personality or talents and learn to understand the underlying philosophy, frameworks and principles that creates success.

It will create a personal conviction and agnostic passion based on principles rather than a shallow preference or opinion.

If you really want learn and love something deeply - teach it to others.

Everyone has that thing.

It’s not only massively fulfilling for you and those you work with… but its incredibly fruitful.

Many of my deepest relationships started through digital connection and coaching, men who came to me looking for guidance in one or many domains and left as brothers, business partners, and leaders of their own movements.

This isn’t just about building a business.

It’s about building a life of purpose while helping others do the same.

It’s not complicated to help other people and get paid for it.

Most coaches and creators overcomplicate everything before they even start:

• They spend months perfecting an offer instead of launching.

• They believe they need funnels, ads, and a huge audience just to get their first client.

• They waste time on content that doesn’t convert instead of building systems that generate income and impact.

• They focus on what looks good online instead of what actually works.

Meanwhile, the mission driven man who understands leverage is scaling to $5K, $10k and more in weeks, not years.

The difference is the system.

I call it The Digital Architect.

It is a simple 6 Stage Process — the EXACT framework I’ve used to generate over $5M in revenue over the last 5 years, its the process my 1-1 coaching clients pay me multiple 5 figures to implement and it’s the only comprehensive framework that will build a sustainable business.

And I want to give it to you absolutely free.

I created a 60 Minute Masterclass where you can learn about the entire Digital Architect 6C Framework.

I’ll walk you through:

• The 6C Framework – How to build a core curriculum, create an offer, generate content, convert conversations and grow a community.

• Lean launch without a website, ads, or wasted effort.

• How to get your first (or next) high-paying client using nothing but digital leverage.

• How to build a sustainable coaching business that scales without burning you out.

• You’ll learn everything from technology setup, content frameworks and how to grow a personal brand.

This is the same framework that has generated over $5,237,615 in the last five years as a one-man coaching business, designing a life of freedom and impact, and most importantly, helping others do the same.

And again…

It’s free.

But, don’t take it lightly… that dream business won’t build itself.

===> Join The Digital Architect Masterclass Here

Here’s to building your mission.

E

PS… Yes, it’s totally free. No strings attached. You’ll get full access to The Masterclass and material and be equipped with everything you need to create a core curriculum, build an offer that converts and get your first client in a week.

It’s FREE but its worth well over five figures and I’m giving it away because I know if you get value and take action that at some point you and I might work together down the road or maybe we find a way for our missions to align in the future.

====> Join the Digital Architect Masterclass